Diskussion:Coles Supermarkets

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Bilder löschen[Quelltext bearbeiten]

Kann mir einer sagen wieso hier einfach Bilder gelöscht werden?


[Quelltext bearbeiten]

Vielleicht kann noch jemand das Logo ergänzen. Habe es eigentlich eingefügt (so wie im englischen Original; im Quelltext ist es enthalten), aber es erscheint nicht. Da ich kein bestätigter Nutzer bin kann ich auch kein Bild hochladen

Das in der englischen Wiki benutzte Logo steht unter Copyright!-- Druffeler 13:08, 2. Feb. 2008 (CET)Beantworten


Fair Use Rationales Coles Logo: The uploader of this image(coles logo) believes it should be categorized under fair use because:

  1. No free equivalent of the image is available.
  2. The image serves an important role for the Coles Supermarkets, since it is the official logo of the company
  3. It is widely distributed by the copyright holder for that purpose.
  4. As the value of the image is in the particular unique appearance which is copyrighted, no free alternative can be made.
  5. The image is only being used for informational purposes.
  6. It is used in an article and is useful there.

In Wikipedia gibt es tausende Firmenlogos, alle stehen unter Copyright

Werbungsabschnit[Quelltext bearbeiten]

Hier das Original aus dem Text. --Helmut Gründlinger 11:28, 2. Feb. 2008 (CET)Beantworten

(== Advertising ==) Coles' advertising campaigns on TV, radio, newspapers, catalogues and in-store have employed a host of different names, slogans and logos. Its original slogan was "Nothing over 2/6", when Coles was still primarily operating variety stores. The slogan "You'll find the best value is at Coles New World" was used in the 1980s, during the Coles New World era. In 1991, Coles New World was renamed as Coles Supermarkets and given the trademark New World "orb" logo which it has used for 15 years. In 1998, the capitalised "Supermarkets" text was removed from the logo leaving simply "Coles". Coles used "Serving You Better" from 1998 to 2003 with an associated jingle from 2000. This was replaced with "Save Everyday", endorsed by actress Lisa McCune which saw the "circled tick logo" introduced. The circled tick replaced the "orb" logo entirely in 2006 with minor changes to advertising graphics and fonts.

In 2007, that slogan, the circle tick and use of Lisa McCune ceased, with simply the Coles name in the new logo and no slogan at all, in preparation for an entirely new "circular" logo to match the Coles Group brand identity. Coles chose to remove the "Save Everyday" slogan and employed slogan "Something better every day".


Sehr schön kopier... Wie wäre es, wenn du es übersetzt?

(Notable promotions)[Quelltext bearbeiten]

Datei:Coles-express-fuel-discount-vouchers.JPG
A fuel discount voucher.
  • 4c-per-litre fuel offer: Spend $30 or more in a single transaction at either Coles, BI-LO, Pick'n'Pay Hypermarkets or Liquorland to receive a 4c discount coupon at the end of the receipt for use at Coles Express service stations. Currently the offer extends to 6c-per-litre if you also spend $2 or more in-store at Coles Express in the one transaction.
  • In December 2006 and January 2007, for two weeks for each offer, a discount of 10 cents per litre was offered for customers who purchased over $80 in a single transaction. This was soon followed by a similar deal by rival Woolworths.
  • Shoppers can collect FlyBuys loyalty program points throughout Coles Group.
  • Between 1991 and 1993, Coles Supermarkets ran a promotion in conjunction with Apple Computer and 12 major suppliers entitled "Apples for Students", where students collected grocery dockets and returned them to their participating school, and once a certain value had been reached the school would be provided with a free Macintosh computer. 70% of Australia's schools and kindergartens participated and gained more than 25,000 computers, equipment and software worth $13.6 million. <ref>Noric Dilanchian: Developing and Protecting Brands and Trade Marks in Globalising Markets. Intellectual Property: Protection, Enforcement & Commercialisation 4th Annual National Conference, IES Conferences, 24. Juni 2002, abgerufen am 23. August 2007.</ref>

Beide eingefügt. --Helmut Gründlinger 11:46, 2. Feb. 2008 (CET)Beantworten