Some memorabilia over the years.

The amenity kit bags are from the 1990s. "Connoisseur Class" was the branding for United's international and premium domestic business class that was used during the 1990s (and for me personally, the premium domestic Connoisseur Class, from New York to Los Angeles in 1997, was my first-ever taste of something other than economy class), and the white bag is from the first days of the Boeing 777 in service.

The buttons commemorate the 1984 Summer Olympic Games in Los Angeles as well as United expanding its route network to all 50 states around the same time. United was the first airline to achieve this feat, made possible in part because of United Express regional contractors; also the 1978 deregulation had allowed United to start flying to markets in the Deep South and other areas well beyond its traditional San Francisco - Denver - Chicago - East Coast axis.

And of course, the early 1970s "Fly the Friendly-Skies of United" button can never be forgotten. The "Friendly Skies" tagline, used from 1965 to 1997 (and unofficially still used today), is by far the most memorable airline tagline from any airline, any era. Many variations of that tagline have existed over the years, to mark different occasions as well. (I added my own unofficial variation in 1999 - "Fly the Lesbian-Friendly Skies.")