Benutzer:Tobiasi0/YouTube Premium

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Logo seit 2018

YouTube Premium (ehemals YouTube Red) ist ein Abonnementdienst des Videoportals YouTube. Der Dienst bietet werbefreien Zugriff auf Inhalte im gesamten Dienst sowie Zugriff auf Premium-Programme von YouTube Originals, die in Zusammenarbeit mit den Entwicklern des Dienstes erstellt wurden, das Herunterladen von Videos und die Wiedergabe von Videos im Hintergrund auf Mobilgeräten sowie Zugriff auf den Musikstreaming-Dienst YouTube Music .[1]

Der Dienst wurde ursprünglich am 14. November 2014 als Music Key gestartet und bietet nur werbefreies Streaming von Musikvideos teilnehmender Labels auf YouTube und ehemalig Google Play Music.[2][3][4] Der Dienst wurde dann überarbeitet und am 31. Oktober 2015 als YouTube Red neu gestartet, wodurch sein Anwendungsbereich erweitert wurde, um werbefreien Zugriff auf alle YouTube-Videos statt nur auf Musik zu bieten.[5]

YouTube kündigte am 17. Mai 2018 die Umbenennung des Dienstes in YouTube Premium an, zusammen mit der Rückkehr eines separaten YouTube Music-Abonnementdienstes.[6][7] Später im Jahr wurde berichtet, dass YouTube plant, einige der mit dem Dienst verbundenen Originalinhalte werbefinanziert zur Verfügung zu stellen.

Geschichte[Bearbeiten | Quelltext bearbeiten]

Logo von YouTube Red zwischen 2017 und 2018

The service was first unveiled in November 2014 as Music Key, serving as a collaboration between YouTube and Google Play Music, and meant to succeed the former's own subscription service. Music Key offered ad-free playback of music videos from participating labels hosted on YouTube, as well as background and offline playback of music videos on mobile devices from within the YouTube app. The service also included access to Google Play Music All Access, which provides ad-free audio streaming of a library of music.[8] Alongside Music Key, Google also introduced tighter integration between Play Music and YouTube's apps, including the sharing of music recommendations, and access to YouTube's music videos from within the Play Music app.[3][4] Music Key was not YouTube's first foray into premium content, having launched film rentals in 2010,[9] and premium, subscription-based channels in 2013.[10]

During its invite-only beta, Music Key faced mixed reception due to the limited scope of the offering; YouTube's chief business officer Robert Kyncl explained that his daughter was confused over why videos of songs from Frozen were not "music" in the scope of the service, and thus not advertisement-free.[5] These concerns and others led to a revamping of the Music Key concept to create YouTube Red; unlike Music Key, YouTube Red was designed to provide ad-free streaming to all videos, rather than just music content. This shift required YouTube to seek permission from its content creators and rights holders to allow their content to be part of the ad-free service; under the new contract terms, partners would receive a share of the total revenue from YouTube Red subscriptions, as determined by how much their content is viewed by subscribers.[5]

YouTube also sought to compete against sites such as Netflix, Amazon Prime Video and Hulu by offering original content (YouTube Originals) as part of the subscription service, leveraging prominent YouTube personalities in combination with professional producers. Robert Kyncl acknowledged that many of YouTube's prominent personalities had built their followings and created content while operating on a "shoestring budget", but he maintained that "in order to scale up, it takes a different kind of enterprise, a different kind of skill set" such as story-telling and "showrunning".[5][11] Prominent YouTube personality PewDiePie, who was involved in one of the planned originals for the service,[11] explained that the service was meant to mitigate profit loss from the use of ad blocking.[12]

YouTube Red was officially unveiled on October 21, 2015.[5] On May 18, 2016, YouTube Red and YouTube Music launched in Australia and New Zealand, the first countries to gain access to the service outside the United States.[13][14]

On August 3, 2016, YouTube Red support was added to the YouTube Kids app.[15] On August 17, 2017, the service launched in Mexico.[16]

On December 6, 2016, YouTube Red expanded to South Korea.[17]

YouTube Premium[Bearbeiten | Quelltext bearbeiten]

On May 17, 2018, YouTube announced the upcoming rebranding of the service as YouTube Premium, which officially took effect on June 18. The rebranding came alongside the re-launch of YouTube Music, with a separate subscription service focused solely on music (that, as before, is bundled with the larger YouTube Premium service, and also offered to Google Play Music subscribers). YouTube also announced that the price of the service would increase from US$9.99 to US$11.99 per month for new subscribers; the existing pricing, as well as bundling of YouTube Premium benefits with Google Play Music subscriptions, was grandfathered in some countries for those who subscribed prior to the rebranding. Alongside the rebranding, the services also expanded into Canada, and 11 European countries (Austria, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden and the United Kingdom), with more expansion to come in the future.[18][19][20] By July 2019, the services were available in at least 60 countries and territories with subscription price difference.[21][22] On 20 April 2020, Google enabled support of UPI for the purchase of YouTube Premium membership in India.[23]

Features[Bearbeiten | Quelltext bearbeiten]

A YouTube Premium subscription allows users to watch videos on YouTube without advertisements across the website and its mobile apps, including the dedicated YouTube Music, YouTube Gaming, and YouTube Kids apps. Through the apps, users can also save videos to their device for offline viewing, play their audio in the background, and in picture-in-picture mode on Android Oreo and newer.[24][3][4] YouTube Premium also offers original content that is exclusive to subscribers, which is created and published by YouTube's largest creators.[25] The service also offers ad-free music streaming for YouTube Music.[5]

Inhalte[Bearbeiten | Quelltext bearbeiten]

YouTube Premium offers original films and series produced in collaboration with professional studios and YouTube personalities,[5] under the banner YouTube Originals. For multi-episode series, the first episode of a YouTube Originals series is available free.[5] In selected countries where the service is not yet available, individual episodes can also be purchased through YouTube or Google TV.[26] Access to YouTube Originals is also included in YouTube's separate streaming television service YouTube TV, but a YouTube Premium subscription is still required for the service's other benefits.[27]

In November 2018, it was reported that YouTube was planning to offer some of its premium shows available for free on an ad-supported basis by 2020. The Premium subscription would still cover ad-free access, timed exclusivity windows for original content, and content that is not made freely-available.[28][29]

Rezeption[Bearbeiten | Quelltext bearbeiten]

Lizenzbedingungen für Kanäle[Bearbeiten | Quelltext bearbeiten]

In May 2014, prior to the official unveiling of the Music Key service, the independent music trade organization Worldwide Independent Network alleged that YouTube was using non-negotiable contracts with independent labels that were "undervalued" in comparison to other streaming services, and stated that YouTube threatened to block a label's videos from public access if they did not agree to the new terms. In a statement to the Financial Times in June 2014, Robert Kyncl confirmed that these measures were "to ensure that all content on the platform is governed by its new contractual terms". Stating that 90% of labels had reached deals, he went on to say that "while we wish that we had [a] 100% success rate, we understand that is not likely an achievable goal and therefore it is our responsibility to our users and the industry to launch the enhanced music experience".[30][31][32][33] The Financial Times later reported that YouTube had reached an aggregate deal with Merlin Network—a trade group representing over 20,000 independent labels, for their inclusion in the service. However, YouTube itself has not confirmed the deal.[4]

Following the unveiling of YouTube Red, it was stated that these same contractual requirements would now apply to all YouTube Partner Program members; partners who do not accept the new terms and revenue sharing agreements related to the YouTube Red service will have their videos blocked entirely in regions where YouTube Red is available.[34] The YouTube channels of ESPN were a notable party affected by the change; a representative of ESPN's parent, The Walt Disney Company, stated that conflicts with third-party rightsholders in regard to sports footage contained in ESPN's YouTube videos prevented them from being offered under the new terms. A limited number of older videos remain on ESPN's main channel.[35]

Similarly, a large amount of content licensed by Japanese record labels became unavailable in regions where YouTube Red is available. It was believed that the ability to download videos for offline viewing in YouTube Red was a subject of hesitation for Japanese media companies due to the need to monitor when, where, and how content is being used in accordance with Japanese copyright laws, hence their content was blocked under the new requirements.[36][37][38]

Siehe auch[Bearbeiten | Quelltext bearbeiten]

Weblinks[Bearbeiten | Quelltext bearbeiten]

Einzelnachweise[Bearbeiten | Quelltext bearbeiten]

  1. ↑ Nick Statt: YouTube Red buys its first big TV series. In: The Verge. Vox Media, 23. Juni 2016, abgerufen am 26. März 2017.
  2. ↑ James Trew: YouTube unveils Music Key subscription service, here's what you need to know. In: Engadget. AOL, 12. November 2014, abgerufen am 26. März 2017.
  3. ↑ a b c Casey Newton: YouTube announces plans for a subscription music service. In: The Verge. Vox Media, 12. November 2014, abgerufen am 26. März 2017.
  4. ↑ a b c d Todd Spangler: YouTube Launches 'Music Key' Subscription Service with More Than 30 Million Songs. In: Variety. Penske Media Corporation, 12. November 2014, abgerufen am 26. März 2017.
  5. ↑ a b c d e f g h Ben Popper: Red Dawn: An inside look at YouTube's new ad-free subscription service. In: The Verge. Vox Media, abgerufen am 26. März 2017.
  6. ↑ Introducing YouTube Premium. In: Official YouTube Blog. 16. Mai 2018, abgerufen am 17. Mai 2018.
  7. ↑ Vlad Savov: Google announces YouTube Music and YouTube Premium. In: The Verge. 17. Mai 2018, abgerufen am 17. Mai 2018.
  8. ↑ Nick Mediati: Google Play Music subscribers will get free access to YouTube Music Key. In: PC World. International Data Group, 15. November 2014, abgerufen am 26. März 2017.
  9. ↑ Miguel Helft: YouTube Takes a Small Step Into the Film Rental Market. In: The New York Times. 20. Januar 2010, abgerufen am 26. März 2017.
  10. ↑ Todd Spangler: YouTube's 30 Pay-Channel Partners Run from Kid Fare to Cage Matches. In: Variety. Penske Media Corporation, 9. Mai 2013, abgerufen am 26. März 2017.
  11. ↑ a b Todd Spangler: YouTube Red Unveiled: Ad-Free Streaming Service Priced Same as Netflix. In: [[|Variety]]. Penske Media Corporation, 21. Oktober 2015, abgerufen am 26. März 2017.
  12. ↑ Brandy Shaul: PewDiePie on YouTube Red: 'Adblock Has Actual Consequences'. In: Adweek. Beringer Capital, 2. November 2015, abgerufen am 26. März 2017.
  13. ↑ Tim Biggs: YouTube Red launches in Australia, plus YouTube Music app. Here's what you get. In: The Sydney Morning Herald. Fairfax Media, 18. Mai 2016, abgerufen am 26. März 2017.
  14. ↑ Henry Cooke: 'Premium' version of YouTube arrives in NZ. In: Stuff. Fairfax New Zealand, 18. Mai 2016, abgerufen am 26. März 2017.
  15. ↑ Sarah Perez: YouTube Kids rolls out an ad-free option. In: TechCrunch. AOL, 3. August 2016, abgerufen am 26. März 2017.
  16. ↑ Richard Gao: YouTube Red now available in Mexico, costs a lot less than it does in the US. In: Android Police. Illogical Robot, 17. August 2017, abgerufen am 23. August 2018.
  17. ↑ "Google launches ad-free YouTube subscription service in Korea", Korea Herald.
  18. ↑ New YouTube Music Premium costs $9.99 monthly, add $2 to get all Red perks In: Ars Technica. Abgerufen im July 18, 2018 (amerikanisches Englisch). 
  19. ↑ Richard Gao: YouTube Premium and Music launch today in 17 countries, including Canada and 11 European countries In: Android Police, Jun 18, 2018. Abgerufen im June 26, 2018 
  20. ↑ YouTube Music and YouTube Premium officially launch in US, Canada, UK, and other countries In: The Verge. Abgerufen im June 19, 2018 
  21. ↑ YouTube Premium without ads for only $0.50 per month! Step-by-step guide on how to activate it. In: www.kodino.com. Abgerufen am 24. Juni 2020.
  22. ↑ YouTube Premium and Music Adds 13 More Countries to Reach 60 Total. In: Digital Music News. 19. Juli 2019, abgerufen am 25. November 2019 (amerikanisches Englisch).
  23. ↑ YouTube adds UPI payment option for Premium membership: How to use. In: The Indian Express. 20. April 2020, abgerufen am 18. August 2021 (englisch).
  24. ↑ Eight Android Oreo Features You Need to Definitely Check Out In: NDTV Gadgets360.com. Abgerufen im August 29, 2017 (englisch). 
  25. ↑ Josh Constine: YouTube Red, A $9.99 Site-Wide Ad-Free Subscription With Play Music, Launches Oct 28. In: TechCrunch. AOL, 21. Oktober 2015, abgerufen am 26. März 2017.
  26. ↑ YouTube Red Originals available locations. In: YouTube Help. Abgerufen am 26. März 2017.
  27. ↑ Chris Welch: 10 important things to know before signing up for YouTube TV. In: The Verge. 5. April 2017, abgerufen am 31. August 2019.
  28. ↑ Sean Keane: YouTube making future exclusive content free with ads from 2020. In: CNET. 28. November 2018, abgerufen am 29. Juli 2019.
  29. ↑ Todd Spangler: YouTube to Make Originals Available for Ad-Supported Free Viewing. In: Variety. 27. November 2018, abgerufen am 27. November 2018 (amerikanisches Englisch).
  30. ↑ Ben Popper: YouTube will block videos from artists who don't sign up for its paid streaming service. In: The Verge. Vox Media, 17. Juni 2014, abgerufen am 26. März 2017.
  31. ↑ Stuart Dredge: YouTube subscription music licensing strikes wrong notes with indie labels. In: The Guardian. 22. Mai 2014, abgerufen am 26. März 2017.
  32. ↑ Samuel Gibbs: Talks with indie labels stall over YouTube music subscription service. In: The Guardian. 23. Mai 2014, abgerufen am 26. März 2017.
  33. ↑ Stuart Dredge, Dominic Rushe: YouTube to block indie labels who don't sign up to new music service. In: The Guardian. 17. Juni 2014, abgerufen am 26. März 2017.
  34. ↑ Josh Constine: YouTube Will Completely Remove Videos Of Creators Who Don't Sign Its Red Subscription Deal. In: TechCrunch. AOL, 21. Oktober 2015, abgerufen am 26. März 2017.
  35. ↑ Russell Brandom: ESPN is shutting down its YouTube channels over paid subscriptions. In: The Verge. Vox Media, 23. Oktober 2015, abgerufen am 26. März 2017.
  36. ↑ CD-Loving Japan Resists Move to Online Music In: The New York Times, September 16, 2014. Abgerufen im January 25, 2016 
  37. ↑ YouTube blocks Japanese contributors' content for refusing to use its paid version In: Networkworld, IDG. Abgerufen im January 25, 2016 
  38. ↑ Japanese music and vocaloid content disappears as YouTube rolls out new paid service. In: RocketNews24. 3. Dezember 2015, abgerufen am 25. Januar 2016.

[[Kategorie:YouTube]] [[Kategorie:Medienunternehmen (Vereinigte Staaten)]] [[Kategorie:Internetdienst]]

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